Hotelmarketing News

Tnooz had the opportunity to sit in on a morning of pitches to experience the startups personally, see what Marriott has learned from last year’s TestBED as well as gain insight on how the company is embracing innovation. [...]
Mo, Sep 25, 2017
As digital technologies continue to permeate our physical world lives, platforms such as Uber, Airbnb and Facebook will increasingly be called upon to take on regulatory roles that government used to perform. [...]
Mo, Sep 25, 2017
As China’s travel market takes off, all eyes should be on the country’s roughly 400-M millennials, who will drive spending on airfare, hotels, theme parks, casinos and cruises world wide in the years to come. [...]
Mo, Sep 25, 2017
More destinations understand that WeChat is a different ball game than western channels and they’re getting smarter about how to reach Chinese travelers on the platform. [...]
Mo, Sep 25, 2017
Accorhotels has made an interactive hotel room timeline inspired by the last century’s evolutions. [...]
Mo, Sep 25, 2017
In their new book, “Killing Marketing,” authors Joe Pulizzi and Robert Rose advocate doing exactly that: Destroying marketing as we know it and rebuilding it as a more effective and sustainable model. [...]
Mo, Sep 25, 2017
While some travel technology companies, especially in the airline and loyalty spaces, have produced blockchain prototypes, real-world hotel distribution and revenue strategy applications are so far few and far between. [...]
Mo, Sep 25, 2017
By incorporating some inbound marketing activities into a hotel’s overall marketing strategy, hoteliers build a strong marketing basis that, even if it requires a bit of patience, it will lead them to more successful and profitable results in the long run. [...]
Mo, Sep 25, 2017
Expedia's new CEO Mark Okerstrom thinks the emergence of artificial intelligence, voice-based digital assistants, and chatbots could provide the fragmentation that would weaken Google’s dominance in online travel advertising. [...]
Fr, Sep 22, 2017
Initially launching with six Collections; Beach, Relaxation, Family Fun, Culture & History, Shopping and Snow, each list has been curated using a rigorous set of standards for experience, customer reviews and value. [...]
Fr, Sep 22, 2017
Many websites and applications these days are designed to trick you into doing things that their creators want. Here are some examples, including one of the most manipulative websites, Booking.com. [...]
Fr, Sep 22, 2017
At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends. [...]
Fr, Sep 22, 2017
For travel brands, Facebook continues to create an environment that offers the opportunity to reach users at all stages of the funnel. [...]
Fr, Sep 22, 2017
In online hotel distribution, controlling the price of your rooms is vital and the first step to take if you want to empower your direct channel. Yet, for many hotels intermediaries like OTAs are still fixing their prices. [...]
Fr, Sep 22, 2017
Promotion extensions are a relatively new feature for Google AdWords beta. They allow advertisers to serve exclusive offers to their customers and to easily call out that promotion within ads through your account, campaign or ad group. [...]
Fr, Sep 22, 2017
The hotel industry is extremely competitive, and it's crucial that hotels use a variety of marketing strategies to make themselves visible and to promote their hotel as the best available choice. [...]
Fr, Sep 22, 2017
Despite the rise of Airbnb among consumers, travel agents still predominantly book through GDS. New data forecasts that GDS hotel booking growth will surpass 68 million reservations this year - an increase of over 2 million hotel bookings that were generated in 2016. [...]
Do, Sep 21, 2017
Airbnb is trying to disrupt not just the hotel industry, but the entire travel industry. That's why the home-rental platform just added the ability to book restaurant reservations directly through its app in just more than a dozen U.S. markets. [...]
Do, Sep 21, 2017
Following the French Economy Minister’s claim against Expedia in 2013, the Paris Court of Appeals now heavily fined Expedia for contracts with hotel partners that create a “significant imbalance” between the parties. [...]
Do, Sep 21, 2017
With nearly two out of three airline bookings made via desktop websites, the airlines aren’t doing a very good job making consumers happy. [...]
Do, Sep 21, 2017

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