Hotelmarketing News

Trivago and TripAdvisor are paying the price for putting all their eggs in a single basket with Priceline and Expedia cutting back on their their meta-search spend, forcing Trivago in particular to reassess its business model. [...]
Do, Nov 23, 2017
Users have no way to know how many negative reviews TripAdvisor withheld, how many true, troubling experiences never get told. The Federal Trade Commission is now looking into TripAdvisor’s business practices. [...]
Do, Nov 23, 2017
Airbnb is expanding experiences, activity products launched as part of its Trips platform in November last year, to Melbourne, Bali and Hong Kong. [...]
Do, Nov 23, 2017
Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. The aim is to increase loyalty and create a seamless experience for customers. [...]
Do, Nov 23, 2017
The Uber we have now is simply not up to that task. Even its board now acknowledges that the world desperately needs a better Uber. [...]
Do, Nov 23, 2017
Black Friday and Cyber Monday are just days away - and hotels are offering deals that will make traveling cheaper into next year. [...]
Do, Nov 23, 2017
Despite having all checks and systems in place your hotel’s bottom line can suffer because of revenue leakages, which usually go unnoticed. [...]
Do, Nov 23, 2017
The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town property. [...]
Do, Nov 23, 2017
Building loyalty through emotional appeal is where hotels have the upper hand over OTAs. Booking.com needs to build more brand emotion with its customers, and the increased TV spots are intended to give them the platform to do so. [...]
Mi, Nov 22, 2017
Is this only the beginning of the beginning of online travel? With a recent downbeat set of results from online travel agencies, it's a question that's hotly debated these days. [...]
Mi, Nov 22, 2017
As of January 2018, travel agents participating in Starwood's SPG Pro program will switch to Marriott International's Fam-Tastic discount rates, which the company says are typically lower than SPG Pro's. [...]
Mi, Nov 22, 2017
The U.S. hotel industry saw year-over-year gains in both average daily rate and occupancy during October, according to STR. Occupancy increased 1.6 percent to 69.6 percent and ADR rose 2.5 percent to $130.20. [...]
Mi, Nov 22, 2017
Uber disclosed this week that hackers had stolen 57 million driver and rider accounts and that the company had kept the data breach secret for more than a year after paying a $100,000 ransom. [...]
Mi, Nov 22, 2017
Being able to choose suitable KPIs is a key skill for digital marketers and one which takes some practice to perfect. [...]
Mi, Nov 22, 2017
Hotel brands have poured billions of dollars into direct booking campaigns, and a report by Hitwise in May of this year shows that for some of the major players, direct bookings are looking up. For everyone else, not so much. [...]
Mi, Nov 22, 2017
Hoteliers consistently lose revenue without measurable benchmarks in contact center performance, says Cloud5 white paper based on a survey of more than 8,300 North America hotels. [...]
Mi, Nov 22, 2017
Billionaire Airbnb co-founder Joe Gebbia has outlined plans to consolidate the international travel market during his first trip to Australia – a country where one in five people are signed-up members of his business. [...]
Di, Nov 21, 2017
Booking.com celebrates incredible guest experiences with global social media competition to honor the unsung heroes that make travel magic happen every day. [...]
Di, Nov 21, 2017
At Expedia, revenue loss due to unplanned site unavailability - moving from 99% uptime to 99.9% site availability - can result in ~$80M difference. Here's how Expedia's journey toward site resiliency looks like. [...]
Di, Nov 21, 2017
When Designphase DBA was appointed to renovate Grand Copthorne Waterfront last year, part of the brief was to make the hotel more appealing to the new generation of travelers known as the millennials. [...]
Di, Nov 21, 2017

Hinterlasse eine Antwort

Deine E-Mail-Adresse wird nicht veröffentlicht.

Du kannst folgende HTML-Tags benutzen: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>